B to the E???? :=8/
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Don't ferget u can always e-mail the MooCow with cowments at MooCowMoo@aol.com!!!

In mooore alcohole-related news, Budweiser has decided to name its new caffine and ginsing-added beer B to the E, or B(E).

Has the world gone comepletely insane? Are now even the fat, rich, bald white guys who run conservative flagship corporate entities gettin' jiggy wit it?? Have we truely gone, as a culture, from demeaning and exploiting the black man to now wishing to emulate him cowpletely, even the ones with poor grammar?? Is the sky falling in, folks??? Here's the sad story:

Anheuser-Busch's 'B(E)' Takes Beer to a New Level

ST. LOUIS, Oct. 4 /PRNewswire/ -- B-to-the-E (B(E)), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles. As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, B(E) will offer a lightly sweet and tart taste -- a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.
Brewed at Anheuser-Busch's Houston brewery, B(E) will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. Pending formal government approval, B(E) will be launched in multiple phases throughout the year in markets across the country.
"Contemporary adults thirst for variety and what's new, and our B-to-the-E delivers a beverage that is true to their lifestyles and range of drinking occasions," said Pat McGauley, senior director of New Products and High End Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana, and ginseng in a great-tasting beer."
B(E) will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. B(E) will contain 6.6 percent alcohol by volume.
"We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish."

So, what we got here is a Malt Liquor masquerading as a beer - either way, it should be drunk out of a paper bag (thanks Gary!). Please...

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- posted by The MooCow @ 9:23 PM